Situated next to the A10 in the industrial Zuid-Oost area of Amsterdam, the new HQ for G-Star RAW will consolidate G-Star RAW’s disparate facilities into a single building that aims to stimulate interaction between various departments.
The 27,500m2 horizontal building - 140 metres long - consists of a creative nucleus containing the core departments of G-Star RAW, which are enveloped by a ring of offices, parking and support facilities. The distinction between the support activities and the creative core is heightened through contrasting materials - a monolithic so- lidity rendered in black concrete for the ring, while the creative core is visible through the glass façade. The lower part of the ring forms a plinth for parking and drop off; the plinth also provides a location for installations and events.
The main entrance is situated at the level of the plinth and is underneath a cantile- vered glass box that houses G-Star’s showrooms. This end of the building, distinct from the inner workings of G-Star, is dedicated to visitors; however there is still exposure of these inner workings through controlled views and access.
Inside the creative core of the building, staggered floor plates and double height spaces promote a dynamic exchange between the different creative departments allowing for cross communication. The RAW-space, a flexible multi-use zone, either open to the outside or concealed behind sliding hangar-type doors, provides a space for work and production, parties, and fashion shows. Oriented towards the A10, the shifting façade and changing uses of the RAW-space, together with the various possible uses of the plinth, will create a constantly varying appearance reflecting the inner dynamism of G-Star RAW.
2011 / Completed 2013 / O.M.A.
The Kadikoy Carsi store is a five story cafe with a rooftop terrace located
opposite the ferry that brings people back and forth between Asia and Europe.
The location of the store is in a bustling pedestrian area with a variety of modern and traditional stores. The dynamic of this location prompted us to rethink
The ground floor design to enable an easy flow of customers while encouraging a direct connection between the interior and exterior.
Each floor offers a unique place, through a variety of seating options and
the overall look and feel, that encourages customers to discover their favorite spot for a multiple occasions, whether to study, chat or just enjoy the view.
2015 / Starbucks EMEA
Myrtle Hall was conceived to be a mixed-use building and a flagship for sustainability on the Pratt campus. The building serves as an asset both to Pratt and the larger Clinton Hill community in Brooklyn.
For such a large building in a mostly residential neighborhood it was important to be conscientious about the building’s integrity with the surrounding context. There were many challenges, and zoning requirements played a role in the final form. However, breaking up the facade with different materials and working with the local vernacular helped to address the position of the building within the community. The brick wall is seen overlapping the glass curtain wall, which has sun shade devices as one of the many methods used to create a sustainable building.
The atrium creates transparency for the building, both at the scale of the community, by creating a visual connection from the campus side of the building to the street side, and it helps unify the interior spaces by creating a focal gathering point and bringing light into the building’s center. Uniting the program spaces together the vertical atrium space, or ‘ribbon’, extends through the full height of the building.
The work spaces were designed to maximize light, space and flexibility of adding and moving workstations and connections. Leaving the spaces with a more unfinished feeling allows for the users to adjust and add to the space as needed.
2008 / Completed 2010 / WASA Studio A
This 35 square meter store at Boulevard Haussmann has been designed uniquely for its sensational location, built on the 3rd floor balcony with a spectacular view of “La Coupole” in Galeries Lafayette. Crafted with French oak, French marble and Star- bucks Espresso cups, the coffeehouse takes its inspiration from the world of fashion that defines Galeries Lafayette and combines this with the very core of Starbucks – coffee. The iconic Starbucks espresso cup was re-purposed as building material, to reflect the brand mission: “one person, one cup, one neighborhood.” 7,400 espresso cups were stacked to cover parts of the walls and build the counter, creating an abstract relief that mixes with other materials. We also took the opportunity with the cup walls to highlight personalization by overlaying 500 individual names onto the cup wall.
Artwork developed for the project revolved around the Starbucks roasting story. At the entry to the story there are specially crafted jewel boxes that highlight the roast- ing of a bean, from green bean to final roasted bean. Near the condiment we cre- ated a three dimensional World Roasting Map with a “tree” of coffee, highlight our selection of coffees from different regions.
2014 / Starbucks EMEA
The Victor Hugo store is a popular neighborhood store that is located in a near the Arc the Triomphe and the Champs Elysees on Avenue Victor Hugo.
The design approach was to embrace a more residential approach to create our 3rd place, with framed art telling
our coffee growing, botanical and heritage stories, paneled wainscoting, warm lighting, and a collection of furniture in leathers and textured upholstery that invite customers to relax and enjoy their favorite beverage. At the front of the store classic cement tiles were used with a more graphic design that both harken back to the tiles of the homes in the area while at the same time bringing a bit of a modern twist, something that connects to our customers young and old.
2014 / Starbucks EMEA
The Clock Tower Building located in Dumbo, Brooklyn is the architectural landmark of this resurgent residential area. The penthouse used to house mechanical equipment for the clocks and a water tower and was converted into a 12,000 sf triplex apartment commanding 360 degree views of Lower Manhattan, the Manhattan and Brooklyn Bridges and all of downtown Brooklyn.
The first level consists of an open plan living area including a custom kitchen. On each of the four walls is one 14-foot tall clock face that frame the spectacular views. The second level is the area for the bed rooms, two en-suite and on master suite with a tub positioned to look out onto Manhattan. Further up on the third floor is another open living area, this one smaller and more intimate. Finally on the fourth level is an indoor/outdoor terrace with more breath taking views.
A glass elevator is used to access levels one to three, with an open staircase that sur- rounds it, making it a focal point of the space.
2008 / Completed 2009 / WASA-studio A
2xxx / O.M.A.
Kosuyulo park is a new Starbucks store in a residential section of Istanbul.
Working with an existing building that offered an inspirational starting point,
the design of the store is contemporary with nods to a more traditional side of Turkish design. This os specifically represented in the pattern at the bar and walls, a pattern thatis seen in steel panels around the streets of Istanbul.
Other elements such as local marble and terrazzo, help to balance the design of the brand with an attention contextual references.
2015 / Starbucks EMEA
A series of visualizations were produced as studies for the client to see the progression of the design decisions on the renovation and addition of their home on the North Side of Dublin city. The new proposal consisted of creating a new kitchen extension that provide a casual family room to cook , eat, and play in. In addition a new small courtyard would be created off the main living room with new openings back to the existing house that would provide more light into the spaces.
2009 / A2 Architects
One Tower is the first store with Reserve coffee in Ankara and the second store in Turkey. The store has a nine meter high ceiling which we emphasized by adding a floor to ceiling wall paper with a pattern, while keeping the bar as the main focus. Creating contrast through materials with local marble and Troldtekt acoustic panel.
2015 / Starbucks